Howto Customer Relationship Marketing
Author: Thom Poole ISBN: n/a Print Details: 4.25" x 6.88", perfect bound paperback, white interior paper (60# weight), black and white interior ink, white exterior paper (100# weight), full-colour exterior ink. Pages: 103 Weight: 0.13 kg Dimensions (centimetres): 10.8 wide x 17.48 tall © 2009 RRP: £4.99 |
An insider's guide to the world of Customer Relationship Marketing or CRM, exploring customer relationships; how to build a relationship; customisation; pitfalls; applications; implementation and legal issues.
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